The developer of recently-announced virtual pet simulator game Catly has responded to allegations that the game's trailer and marketing was produced using generative AI, saying that no such technology was used in its announcement at The Game Awards, nor in the game itself.
Y’know, the prickly thing about using AI for these things is that it seems to be fairly difficult to accurately accuse or deny that it was used.
Like, people see a trailer or a still and there’s something uncanny about it, so AI is the first thing people reach for. It’s kind of like the early days of Photoshop, people get dragged into debate that boils down to “look at the hands” or “check out these pixels.” But at the end of the day, identifying AI is all about the vibes (read: not a super accurate methodology)
And then on the flip side, if you’re defending your work against an accusation that you used generative AI, the only defense is, “trust us, bro,” and that’s not much of a defense either.
For what it’s worth, I don’t think the trailer or the selected stills are works of AI. The trailer looks like the union of hyperrealism and stop motion that always bleeds into the uncanny for me - and it has for as long as we’ve been using graphics to tween stop motion frames.
I guess we really let the cat out of the bag with AI
Like with photoshop there’s definitely some AI content that’s unmistakeable but the good stuff gets really hard to tell.